TASTE
04/16/2014 07:00 am ET

This Butter Company's Ad Is Pretty Spacey

Everyone loves some good food porn every now and then. Lurpak, a Danish butter company, has just taken food porn to new heights -- to outer space, to be exact. In an ad for Lurpak's new "Cooks Range" line -- which looks like a collection of oils, butters and sprays from the video -- the company takes viewers to the final frontier. Your kitchen will never look the same.

The video beautifully channels "2001: A Space Odyssey" and is fittingly set to Richard Strauss's "Thus Spoke Zarathustra." The scene starts in a dimly lit kitchen, and as the earth turns, the sun illuminates different foods. The stove fires up like a rocket launching into space, egg yolks fly into flour like astroids and meringues break like ground in an earthquake.

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The company's past ads are similarly enticing and cinematic, but this latest one takes the cake. It might be a little dramatic for butter, but butter does elicit strong emotions -- good and bad. And we wouldn't complain if all cooking videos were this beautiful and otherworldly.

As the ad commands, "Cooks, venture forth," and watch this stunning video.

[h/t Eater]

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