They say history repeats itself.
In honor of the Ford Mustang’s 50th anniversary, the company is repeating a gimmick it pulled off in 1965: placing a new Mustang convertible on the observation deck of the Empire State Building. During the early morning hours of April 16, the company successfully pulled off its plan, planting a 2015 Ford Mustang convertible where a 1965 Mustang convertible sat nearly 50 years earlier.
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According to a statement released by Ford, the only way to get a car to the deck is to use the elevator of the 80-plus-year-old building. “No portable crane can reach the 86th floor observatory, and the spire towering above the relatively narrow deck makes helicopter delivery impossible," the statement says.
Since the building's elevator can't fit an entire Mustang, the car had to be cut into six elevator-friendly pieces. A team of workers then rebuilt the car on the building's observation deck; though, as the video below shows, the team did at least one practice run beforehand.
Road & Track's Chris Cantle was on hand during the rebuild process on the Empire State Building's observation deck and tweeted out images of the late-night reassembly:
— Chris Cantle (@ChrisCantle) April 16, 2014
The car will remain atop the Empire State Building April 16 and 17, which marks the car's 50th anniversary since debuting at the 1964 New York World's Fair.