People who live to 100 and beyond collect lots of wisdom. It might be wisdom we've heard before, but somehow it takes on more weight when delivered by someone who's been there, done that more than most of us.
Case in point is a new ad from Dodge to celebrate its 100th birthday. In the ad, centenarians and other elders offer life advice such as "live for now" and "be strong," but it's not so much the words as the delivery. Many give off a rebellious vibe that can connect with any demographic.
The spot has already gained millions of views since being posted on YouTube April 17.
The ad's kicker reads, "You learn a lot in 100 years." Including that seniors can be powerful advertising weapons.
(Hat tip, AdWeek)