04/19/2014 07:02 pm ET | Updated Apr 19, 2014

Raptors Exec Has Toronto's NBA Playoffs Rallying Cry: 'F*** BROOKLYN!' (NSFW VIDEO)

The general manager of the Toronto Raptors had a simple message for fans at a pep rally: "Fuck Brooklyn!"

Masai Ujiri, the 2012-2013 NBA Executive Of The Year, made this profane proclamation on Saturday afternoon outside Air Canada Centre in Toronto before his Raptors faced off against the Brooklyn Nets in the opening game of their first-round series in the 2014 NBA Playoffs.


The only thing that would have given the moment more attitude would have been if Ujiri simply dropped the microphone on the stage before walking off.

Ujiri addressed the comments at halftime of the game. He was apologetic but not exactly remorseful.

"You know how I feel. I don't like them, but I apologize."Ujiri told reporters, via Cathal Kelly of The Globe and Mail.

The Nets' 94-87 win in Toronto probably didn't improve Ujiri's view of Brooklyn much.