CNN drew outrage over the weekend with an article asking "Can the Klan rebrand?"
The news organization has since revised the headline:
So CNN updated its controversial "Can the Klan rebrand" hed. Better? pic.twitter.com/97t5lQ7DD4
— Neetzan Zimmerman (@neetzan) April 20, 2014
The answer is still an emphatic "no." Critics balked at the original article, which featured a Klan leader saying that he wants to promote racism without violence.
His goal is "a sort of rebranding of the Klan," the article said. "The idea may sound absurd, but is it conceivable?"
CNN proceeded to ask marketing experts if that was possible, to everyone's consternation.
— Dorsey Shaw (@dorseyshaw) April 21, 2014
CNN actually asked marketing experts whether the Ku Klux Klan could re-brand itself: http://t.co/Pg3uFJoiqZ
— Jeffrey Goldberg (@JeffreyGoldberg) April 20, 2014
— Mark Berman (@themarkberman) April 20, 2014