The Weinstein Company is set to debut Phillip Noyce's adaptation of Lois Lowry's beloved young-adult novel "The Giver" on Aug. 15, but fans of the book can participate in the film long before then. The studio has just launched a new blog, The Memory Deposit, which uses social media platforms like Twitter, Facebook and Vine to create visual collages that "expand upon the themes and messages" in the film. Basically, The Memory Deposit is an online version of Jeff Bridges' Giver character, only without the Dude's recognizable vocal inflections. (That makes fans a variation on Brenton Thwaites' Jonas, aka The Receiver.)
The blog's weekly themes will include love, suffering, excitement, fear and many other recognizable emotions.