05/02/2014 11:23 am ET | Updated May 02, 2014

Tommy Hilfiger Talks 90s Hip-Hop Influence On His Brand: ‘It Took Us Away From Our Roots'

Frederick M. Brown via Getty Images

Before Russell Simmons, Diddy and other rappers became fashion conscious and began making their own clothes, hip-hop style in the 90′s was distinctly designer label friendly.

Iconic fashion designer Tommy Hilfiger saw the potential buying power of hip-hop culture early and recruited the era’s top acts to wear his signature line Hilfiger, including Usher, Snoop Dogg and the late Aaliyah.

Read more on The Grio

Subscribe to the Black Voices email.
Stay plugged in with the stories on black life and culture.