The project started as a single shot -- Engledow said he was just trying to make fun of himself as a new, sleep-deprived, clueless dad. He was holding a "World's Best Father" mug in that photo, which now appears somewhere in every picture.
When the series first went viral in 2012, Engledow said he was trying to avoid the "Facebook parent" stereotype, and wanted his friends to be interested in watching Alice grow up. Now, the quirky photos have a much larger audience.
But most importantly, "This has been a project that’s for Alice. I want to be able to have something that I can give to her that she’ll look back on and treasure,” he said.