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These Celebs Are Trying Really Hard To Get Into Your Pantries (PHOTOS)

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MARIA SHARAPOVA CANDY
SOCHI, RUSSIA - FEBRUARY 04: Maria Sharapova launches her candy brand Sugarpova on February 4, 2014 in Sochi, Russia. (Photo by Alexander Hassenstein/Getty Images) | Alexander Hassenstein via Getty Images

The famous names and faces that rule the entertainment world are jumping off smartphones and TV screens and into your grocery basket.

Chicago-based roasters Intelligentsia Coffee on Monday rolled out a special blend of beans made in collaboration with Annie Clark, the indie rock darling known as St. Vincent, according to the A.V. Club.

"I love Intelligentsia coffee. I have stood at their counter waiting for my order, like a fan waiting for a show. Eager. Expectant," Clark said in a statement via Intelligentsia to the coffee blog, Spruge. "So when my favorite coffee shop approached me about collaborating on a signature coffee, I was thrilled."

Much like fragrances in the late '90s and early aughts, signature food and drink items are the new must-have for everyone from musicians with cult followings to A-list athletes with international fame.

Historically, fragrances were popular branding opportunities for celebrities thanks to the high profit margins and the natural fit with the celebrity lifestyle, C. Samuel Craig, professor of marketing and international business at New York University, told HuffPost.

"Foods have become a much bigger part of people's lifestyle," Craig said, noting that unlike old school celebrity food brands -- think Jimmy Dean frozen sausages or Paul Newman's salad dressing -- the current crop of food and drink products are decidedly more upscale.

"On the food side, when you get into the premium space, there's only so far you can go on the strength of unique products or origin. [Celebrity tie-ins] are really an extension of branding of food -- you can only push a product so far. But, you can tap a celebrity and it taps into their Twitter account, their Facebook following. It can be great for viral promotion."

Even if a brand doesn't snag a celeb with the star wattage of say, Katy Perry, who has her own line of Popchips, it can still get a boost from a name that's famous-but-not-too-famous.

In 2013, Chicago-based brewery Goose Island collaborated with acclaimed rappers Killer Mike and El-P for the limited-edition "Run The Jewels" beer, named after their latest album and inspired by the taste of weed.

A spokeswoman for Goose Island told HuffPost no money changed hands for the collaboration, but that there was a "mutual publicity benefit."

"We got reach that we weren't expecting to get," the spokeswoman said. She described the rappers as being heavily involved in the creation process, earning credibility from a new audience -- beer geeks -- and giving the brewery exposure to the group's hip-hop fans.

Still, partnerships between stars and food brands aren't immune to spoilage; Craig notes it's always a liability when a celebrity becomes an integral part of a brand, like when Paula Deen lost a lucrative partnership with Smithfield Foods after a racism scandal last year.

"The danger is when a partnership doesn't work it, tarnishes the celebrity's brand -- and the danger goes both ways."

Check out celebs who've done their best to get in your pantries:

  • Katy Perry - Chips
    popchips Facebook
    Singer Katy Perry signed on to promote Popchips in 2012, shortly after actor Ashton Kutcher embarked on a now-disastrous campaign of his own with the snack food company.
  • Hanson - Beer
    David Becker/Getty Images
    The brothers of Hanson -- Zac, Taylor and Isaac -- are best known for their catchy '90s hit, "Mmmbob," which has inspired their beer line, "Mmmhops."
  • St. Vincent - Premium Coffee
    Michael Loccisano/Getty Images
    The indie rocker recently collaborated with premium coffee heavyweight, Intelligentsia, for a special "Flecha Roja" blend of coffee.
  • Dan Aykroyd - Vodka
    Carlos Alvarez/Getty Images
    The "SNL" alum founded the ultra-premium 'Crystal Head' vodka line in 2007.
  • Maria Sharapova - Candy
    Richard Bord/Getty
    Tennis superstar Maria Sharapova is sweet on treats, with her "premium gummy candy" line, Sugarpova.
  • Heidi Klum - Candy
    Getty Images
    There must be something about pretty blonds and gummy candy! Like Maria Sharapova, model Heidi Klum launched a 'My Favorite Candies' line in 2005 (which is apparently now defunct).
  • Killer Mike and El-P: Craft Beer
    Vimeo
    The hip-hop duo went hands-on for a non-musical collaboration, this time for a weed-inspired beer by Goose Island named after their joint album, "Run The Jewels."
  • Jeff Foxworthy - Chips
    Grit Chips Facebook
    In 2013, comedian Jeff Foxworthy (of "You Might Be A Redneck" fame) launched Jeff Foxworthy's Southern Creations. Among the products in the bar food brand is the Frito-like Grit Chips which come in four flavors.

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