05/14/2014 04:22 pm ET Updated May 14, 2014

Your Parents SO Did It On An Ikea Bed

Picture your parents having sex.

OK, sorry. Picture instead the bed or other furniture they had sex on to produce you.

A little more abstract and easier to take?

Good, 'cause Ikea wants you to be comfortable with where you came from -- and the company thinks it could have all started on one of its products.

A new Ikea campaign in Germany features family trees with the Ikea beds (and tables, sink and washing machine) where Mom and Dad did the nasty to beget the next generation. "Where family starts," the tagline reads.


Making love on the stuff has to be more fun than actually shopping at Ikea or assembling Ikea furniture.

(h/t AdWeek)

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