Could the next One Direction be Latino?
The British boy band that has taken the world by storm came together on Simon Cowell’s U.K. singing competition “The X-Factor.” Now the music and television executive has set his sights on the Latin American music market and will team up with Univision to find the next Latino boy band.
Cowell, who is also behind hits like “American Idol” and “America’s Got Talent,” and the Spanish-language network announced their new singing competition series “La Banda” (The Band) on Tuesday, The Los Angeles Times reports. The British exec’s Syco Entertainment will be behind the project, which hopes to form the next successful all-boy musical group.
"I'm delighted to be partnering with Univision on this new format,” Cowell said in a press statement. “They are fantastically ambitious and most importantly for 'La Banda' they are totally focused on discovering and creating the next music superstars. There is a huge opportunity for this band and we are going to be giving the power via this show to the millions of teenage fans."
The show will feature contestants from all over the United States and Latin America who will vie for a spot in the band and the chance to sign a recording contract with Sony Music Latin and Syco Music, Cowell’s label which also represents One Direction.
“‘La Banda’ will tap into Hispanic America’s passion for music unlike any other program on television and will bring millions of fans the next international musical sensation,” said Univision President of Programming and Content Alberto Ciurana added in the statement.
“La Banda” is set to premiere on Univision in 2015, according to Billboard.
The news comes just months after Fox announced that the U.S. version of “The X-Factor” would be canceled after Cowell decided to shift his focus back to the British version of the show.
But it’s not all bad news for the British executive. Last month, the Guinness World Records declared Cowell’s “Got Talent” franchise as the most successful reality TV format of all time.