America's 9 Most Damaged Brands

America's 9 Most Damaged Brands
MIAMI BEACH, FL - FEBRUARY 22: Chef Paula Deen attends the Thrillist's BBQ & The Blues hosted by Bobby Deen during the Food Network South Beach Wine & Food Festival at Eden Roc Hotel on February 22, 2014 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Food Network SoBe Wine & Food Festival)
MIAMI BEACH, FL - FEBRUARY 22: Chef Paula Deen attends the Thrillist's BBQ & The Blues hosted by Bobby Deen during the Food Network South Beach Wine & Food Festival at Eden Roc Hotel on February 22, 2014 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Food Network SoBe Wine & Food Festival)

Some brands have stellar reputations as a result of innovation, well thought-out marketing strategies and good public relations from the companies behind them. On the other hand, weak or defective products, scandals and public company gaffes can damage a brand’s reputation — in some cases for years. Based on 24/7 Wall St.’s assessment of the nation’s largest companies and most high-profile brands, these are America’s nine most damaged brands.

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