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Disney Channel Unveils New Logo, Divides The Internet

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DISNEY LOGO
Disney's New Logo Is No 'Happily Ever After' For Mouse Ears | Disney

Hold on to your mouse ears.

Disney Channel is currently launching their new logo in the U.S. and on 42 other international networks, according to The Hollywood Reporter, but there is one major difference. While the old logo prominently featured the iconic mouse ears, the new one significantly reduces their size, showcasing a blue-and-white palette and revolving around Walt Disney's signature.

disney logo

Richard Loomis, senior vice president and chief marketing officer at Disney Channels Worldwide, says the new logo was created in collaboration with various global teams to be "culturally identifiable" and "customizable."

The early reaction to the new look has largely been mixed.

Some love it:

Others, not so much:

What do you think of Disney Channel's new look?

Around the Web

Here Is Your First Look at the New Disney Channel Logo | Adweek

Logo Variations - Walt Disney Pictures - CLG Wiki

Walt Disney Pictures - Logopedia, the logo and branding site

Disney Channel - Logopedia, the logo and branding site

Disney Channel Set To Unveil New Logo - Deadline.com

Disney Channel to Debut New Logo - The Hollywood Reporter

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Walt Disney Pictures ''Disney'' : New Version - iNTRO|Logo: Variant ...

Walt Disney Pictures logo NEW (2013-2014) - YouTube