In a move that's sort of like buying your favorite Pinterest item in stores (just reversed), Vogue is showing us how to spot a trendy item while scrolling and purchasing it on the spot. Shown below is Vogue's first Instagram where you can buy the items pictured with the tap of a finger.
The "new normal" of shopping actually takes a few steps, but the only thing you have to do is "heart" the photo. Vogue is using a platform called LIKEtoKnow:IT, a RewardStyle offshoot for Instagram that shows users where to purchase the outfit or item they "hearted" as soon as you sign up with the platform. As Fashionista explained it:
With LiketoKnow:IT, if you "like" an Instagram with an LTK link in the caption, you will be sent an email that directs you to a point of sale for the item in the Instagram. If you buy that item, Vogue receives a commission.
As always, Vogue is ahead of the curve and paving the way for stylists, retailers (both large and small) and shopping addicts to change the way they make purchases. Since fashion is always evolving and most website traffic comes from mobile platforms, it only makes since that this is the next step.
But just like accidentally "liking" a photo of your ex and his new girlfriend by scrolling too quickly, be careful what you click!