Kobe Used LeBron's Cramps To Sell His Own Sports Drink

06/06/2014 03:35 pm ET | Updated Jun 06, 2014
Andrew D. Bernstein via Getty Images

When LeBron James cramped up, Kobe Bryant saw an opportunity.

Bryant made a conspicuous pitch for sports drink BodyArmor on Instagram just hours after James was forced to leave Game 1 of the 2014 NBA Finals against the Spurs late in the fourth quarter because of severe cramps. Earlier this year, Bryant told Forbes that he invested a "substantial" amount in the sports drink company.

"Pro and college players should be allowed to CHOOSE what sports drink hydrates them the best and not be FORCED to drink LEAGUE SPONSORS. #AthletesChoice 2 much on the line for cramping #UpgradeYourSportsDrink @drinkbodyarmor #AthletesFirst," Kobe wrote, managing to turn what could have just been some more LeBron trolling into a swipe at the NBA.

In a busy night for sports drinks on social media, the official @Gatorade account trolled James on Twitter following his exit.