Facebook just announced yet another way it is encroaching on your privacy. Starting soon, the company said on Thursday, it will use information gathered from other websites to figure out the ads that best apply to you.
But, to its credit, Facebook is also offering a way to opt out of its new data-gathering system. Here's how to do so in just two steps.
Step 1: Go to this page from the Digital Advertising Alliance, a consortium of advertising trade groups. There you'll find a list of all the companies that track your browsing to deliver tailored ads. Mostly likely, Facebook is among them.
Find "Facebook Inc." under "Companies Customizing Ads For Your Browser" and check off the checkmark to the right.
Then just hit "Submit."
One important note: Disabling Facebook from tracking on one web browser does not disable it on all browsers. You'll have to go through this step on all browsers you use to check your Facebook account, even those on the same computer.
Step 2: Unless you have an ad blocker, you'll never get Facebook to completely stop using all of the knowledge it has compiled on you. But you can pick and choose some of the things that get thrown into the pile. Over the next several weeks, Facebook will roll out a new tool in the U.S. that will let you add or subtract interests, like "Television" or "Electronics," that Facebook has attributed to you.
When this feature is made available, you'll be able to access it by clicking or tapping the gray arrow in the top-right corner of the ad and then going to "Why am I seeing this?" From there, you'll be able to edit your list of interests.
Again: This second step will not be available for a few more weeks. And if none of this is good enough, there's always the nuclear option of (gulp) deleting your Facebook.
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