BUSINESS

Allstate Insurance Debuts 'Safe In My Hands' Commercial And Gay-Inclusive #OutHoldingHands Campaign

06/18/2014 12:06 pm ET | Updated Feb 02, 2016

Allstate Insurance is following in the footsteps of Honey Maid and Hotwire with a poignant, gay-inclusive new ad campaign.

The "Safe In My Hands" commercial was released as part of Allstate's 2014 #OutHoldingHands Pride Month effort and features a soundtrack by singer-songwriter Eli Lieb. Unlike other gay-themed ads, however, "Safe In My Hands" uses a unique metaphor as a stand-in for homosexuality: the ad's animated protagonist has an oversized hand which causes him to be ostracized from his peers while riding public transit and on the sports field.

Fortunately, there's a happy ending in store for our big-handed hero.

"Being visible should never leave you feeling vulnerable," the ad concludes. "Everyone deserves to be in good hands."

The clip is just one part of the #OutHoldingHands campaign, which asks users to submit photos of themselves "showing affection out in public" on Twitter or Instagram with the hashtag. In a move similar to Lucky Charms' #LuckyToBe effort, those photos will be shared in a gallery on the Allstate website.

What do you think of Allstate's new "Safe In My Hands" commercial and gay-inclusive ad campaign?

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