TECH
06/22/2014 04:29 pm ET | Updated Jun 22, 2014

Yahoo Wants You to Linger (on the Ads, Too)

ASSOCIATED PRESS

Four editors were deep in debate at Yahoo Food’s offices in Manhattan: Would Yahoo visitors click on a feature about foods of the ancient Silk Road, or would they prefer a guide to cheese fries and other snacks that go well with ranch dressing for the Final Four basketball games?

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