Yahoo Wants You to Linger (on the Ads, Too)

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FILE - In this May 20, 2012 file photo, a Yahoo sign stands outside the company's offices in Santa Clara, Calif. Yahoo turned in another lackluster performance in the second quarter announce the company on Tuesday, July 17, 2012. The results underscore the challenges facing Yahoo's newly hired CEO Marissa Mayer as she tries to turn around the Internet company after a 13-year career as a top Google executive. (AP Photo/Paul Sakuma, File) | ASSOCIATED PRESS

Four editors were deep in debate at Yahoo Food’s offices in Manhattan: Would Yahoo visitors click on a feature about foods of the ancient Silk Road, or would they prefer a guide to cheese fries and other snacks that go well with ranch dressing for the Final Four basketball games?

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