BUSINESS

Custom Airfares: Are They Fair?

07/08/2014 12:15 pm ET | Updated Jul 08, 2014
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Mention a “custom” airfare to Joan Eisenstodt, and she’ll admit that she’s worried.

“I live in downtown D.C., not far from the new City Center complex with high-end shops,” says Eisenstodt, a hospitality consultant. “Will I be quoted a higher fare than, say, my niece in a smaller Southern town?”

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