Breastfeeding Group Holds Nurse-In At Walmart After Employees Shame Nursing Customer

07/09/2014 11:49 am ET | Updated Jun 16, 2015
FOX Carolina

Those who shame mothers for breastfeeding in public have another thing coming if they think moms will take it.

When Shawnee Colabella told her breastfeeding support group that Walmart employees verbally harassed her for breastfeeding inside of the Greenville, SC store, the members of the Facebook group "Upstate SC Breastfeeders" organized a nurse-in.

Colabella explained to WISTV News that the alleged harassers told her to cover up among other sneers. "Not only were they staring at me, they were making rude and disgusting comments about how disgusting what I was doing was, and how I should cover myself, and how if what I was doing was even legal," Colabella told the station. (Hint: yes, breastfeeding in public is legal in all 50 states.

The group created the Facebook event for the protest shortly after, expressing their outrage over the situation:

We have decided to organize a nurse in at the Walmart on White Horse Road in order to protest against the disgusting behavior of the Walmart employees and management. Hopefully we will encourage Walmart executives and management to educate there managers and employees about breast feeding, as well as, how to be courteous to those who do.

The Upstate SC Moms congregated at Walmart on Monday, following the nurse-in trend that's become popular in the last few years. Recently, similar protests have taken place at Victoria's Secret and Bob Evans, and this week, a Facebook group called "Normalize Breastfeeding Centennial Hills" will have a nurse-in at their local YMCA.

Greenville Online reported that Walmart is still investigating the matter. The company released the following statement to WISTV:

We welcome nursing mothers to breastfeed their child in our store. We recognize the intimate and personal nature of the decision a mother makes to breastfeed their child - and we never want to make her feel unwelcome in our stores because of it. We apologize if our customer felt uncomfortable during her store visit.

Still, these mothers stood their ground. "I want my son to be able to eat whenever he's hungry, however we are comfortable," Colabella told Greenville Online.

Clarification: Walmart's statement was added to the story in full.

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