Bill Hillmann, a Chicago man well-known in the sport of bull running and co-author of the book 'How to Survive the Bulls of Pamplona', has himself been gored by a bull in Pamplona.
Sanfermin.com, a website which covers the festival, reports that Hillmann was injured on Wednesday during the especially dangerous 'Telefonica' stretch of the run. The American apparently tripped and fell face-up, allowing him to watch as the full weight of irony and bull-horn descended upon him.
Thousands flock to the Spanish city of Pamplona each year to enjoy in the revelry and test their mettle in the time-honored ritual of the bull run. As in previous years, several people have been wounded during the 2014 edition.
While Hillmann appears to have pressed his luck a little too far this year, it's worth noting that he did live up to his book's promise to survive the event. The Associated Press states the author had to undergo surgery but is reportedly "doing well."
Below are photos from the incident.