Dear God, J.Crew Is Selling Hashtag Shorts

Dear God, J.Crew Is Selling Hashtag Shorts

Because life is absurd and nothing makes sense anymore, clothing store J.Crew has decided to start selling a pair of shorts in "hashtag print."

What is "hashtag print"? It's exactly what you think it is: a print with a bunch of #s on it. You know, like on Twitter? Get it, guys? Hashtag #relevant, am I right?

Who knows why we're taking fashion tips from techies, but here we are.

hashtag shorts

And here are the #s in all their close-up glory:

hashtag shorts

Will these #shorts sell? If trends in actual hashtags are any indication, the answer is no. Maybe the apocalypse isn't so impending after all.

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