Need that extra motivation to get in shape? A fitness wristband due out in 2015 will zap you if you miss a workout.
Pavlok's bracelet also has other kinds of negative reinforcement to get you off your duff, but it's the electric shock that's getting the buzz.
"Sometimes crazy works," Pavlok CEO Maneesh Sethi says in a promotional video.
For some, the gizmo might provide sticker shock as well. An alpha prototype , available now, costs $249.99. A unit on preorder for early 2015 costs $149.99.
WTFark! gets down to the nuts and volts in the video above.