In case you've forgotten how clunky the Amazon Kindle used to look, check out this new GIF chronicling the e-reader's transformation from 2007 to today.
Created by tech review site Gadget Love, the animation shows Kindle shedding its cumbersome keyboard, then a few arrow buttons, before finally donning a touchscreen:
Amazon has continued to invest in the Kindle over the years, despite some road bumps with the device's popularity. While Amazon doesn't reveal sales numbers for its devices, tablets like the iPad have eaten into e-reader sales. But if the iterations are any indication, Amazon isn't ready to give up yet on its flagship e-reader.
(Hat tip: Mashable)