This weekend in inexplicable movie-promotion news, "Dumb and Dumber To" spoofed "Lucy" with new character posters that poke fun at the Scarlett Johansson movie's contentious claims that we only use 10 percent of our brains. It's a joke because Lloyd (Jim Carrey) and Harry (Jeff Daniels) don't even use that much, which is pretty apt if still quite random (or just a savvy cross-promotion for Universal Pictures, which is the distributor of both films).
— Jim Carrey (@JimCarrey) August 15, 2014
— Jeff Daniels (@Jeff_Daniels) August 15, 2014
Here's the "Lucy" poster for comparison: