These days it takes something special to stand out in the slew of ice bucket challenge videos made to benefit ALS research. For instance, one guy did it with a stun-gun chaser.
But if you're the photogenic soccer star Cristiano Ronaldo, all you need to do is get nearly naked. Yep, he definitely got everyone's attention.
Watch above as Ronaldo takes an ice water bath in his underwear. And we mean his underwear: Yahoo reported that the briefs are from his CR7 collection of delicates.
Despite the poor cell phone quality of the video, it's attracted more than 2.5 million stares -- er, views -- since being posted on YouTube Sunday.