The organizers of what may become the largest climate-change march in history have just announced the winners of a poster design contest to promote the event in one of New York City’s most visible locations.
The two winning designs, which were chosen by a panel of judges including Shepard Fairey, Barbara Kruger and Moby, will appear on one out of every 10 train cars on the New York City subway from August 25 until the People's Climate March on September 21, according to the video from the campaigning community Avaaz.
The march, which is expected to include more than 750 groups and businesses, is timed to coincide with a gathering of world leaders for the 2014 United Nations Climate Summit on September 23. President Obama has already pledged to attend the summit, and the U.N. has also invited many mayors and business leaders.
"In a rational world, policymakers would have heeded scientists when they first sounded the alarm 25 years ago," Bill McKibben said in a Rolling Stone article announcing the march in May. "At the moment, the overwhelming sense around the world is nothing will happen in time... A loud movement – one that gives our "leaders" permission to actually lead, and then scares them into doing so – is the only hope of upending that prophecy."
The demonstration will begin in Manhattan’s Columbus Circle at 11:30 a.m. and wind past Central Park, Rockefeller Center and Bryant Park before ending on 11th Avenue.
"The diverse range of groups coming together in support of the People’s Climate March represents the growth and depth of a real movement to halt climate disruption,” Michael Bosse, deputy national program director at the Sierra Club, said at a launch event for the People's Climate March in July. “All of us acting together now will advance the adoption of clean energy and benefit everyone through a cleaner environment, good green jobs, and healthier communities throughout the world.”
Here's a look at the two winners, selected from over 400 submissions.
(Images courtesy of Avaaz)
"The Next One won't be Biblical" by Ellie and Akira Ohiso
“The design plays against popular catastrophe film stereotypes to bring fantasy into possible reality. The commercialized design is meant to target a larger audience that likely wouldn't be interested in traditional eco-messaging,” Ellie Ohiso said in an Avaaz press release.
"Winds of Change" by James Jean
“My poster focuses on a young girl holding a pinwheel, which alludes to wind turbines, while the sun behind her alludes to solar energy … She looks up from the precipice, wearing on her face the symbol of the march: a green heart," Jean said about his design.