College football is the arranged marriage of two entities: An institution of higher learning and an athletic industry. It is corrupt and illogical and wildly entertaining and lucrative, which means a legion of lawyers and ad men and sports journalists are handsomely paid to defend and promote its corruption and illogic while the rest of us watch. The beauty of the scheme, from the standpoint of a business student or a sociopath, is that the players themselves get paid nothing.
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