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08/25/2014 01:49 pm ET

You're Not A Liquor Connoisseur Unless You Know About This New Gin Trend

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You can't quite drink your way to 100 using gin brand names, but you can come close. From Beefeater 24 and Tanqueray 10 to No. 3 Gin and Gin Number 0, numbering your juniper-flavored vodka seems to have become a thing. It's a marketing construct that doesn't seem to have much of a historical reason for being, but it's a drink trend nonetheless. And we like trends.

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