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Bloomberg Wants To Do More Good With Less Money To Meet Global Health Goals

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MICHAEL BLOOMBERG
WATER MILL, NY - JULY 26: Honoree, former New York City Mayor, Michael Bloomberg attends the 15th annual Art for Life Gala hosted by Russell and Danny Simmons at Fairview Farms on July 26, 2014 in Water Mill, New York. (Photo by Brian Ach/Getty Images for Art For Life Gala) | Brian Ach via Getty Images

On a sweltering Saturday in June in Istanbul’s old city, Michael R. Bloomberg, power-dressed in a dark blue suit, monogrammed white shirt and cuff links, sat down to a late-morning breakfast with local antismoking activists on a rooftop overlooking the glittering Sea of Marmara.

The group, which included Turkish doctors and public health officials, had gathered to celebrate the surprising success of a campaign to persuade Turks, notorious for their love of tobacco, to smoke fewer cigarettes. It was a campaign formulated and funded by Bloomberg Philanthropies, the charitable foundation of Mr. Bloomberg, the former mayor of New York.

Read the whole story at New York Times