This Honda Fit Ad Has A Surprise Ending We Can Barely Hold In (UPDATE)

08/28/2014 05:06 pm ET | Updated Sep 17, 2014
  • Ron Dicker General Assignment Reporter, The Huffington Post

UPDATE: The above video is no longer available. Apologies for the inconvenience.

This sly spec ad for the Honda Fit touts the car's ability to go long distances without needing a stop. But the payoff is more about our own capacity. We'll leave it at that.

James Rautmann, who directed the sample for A2F Pictures in Minneapolis, told AdWeek he wanted to "create an ah-ha moment."

Mission accomplished, James.

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