e.l.f. Cosmetics Is The Makeup Store That's Better Than The Drugstore

The Makeup Store That's Better Than The Drugstore

When it comes to buying beauty products on the fly and for really cheap, the drugstore is usually our go-to spot. However, there is another shop that has lured us away from the brightly-lit aisles of CVS and Walgreens. Enter, e.l.f. Cosmetics.

Entrepreneur Joey Shamah and beauty expert Scott-Vincent Borba launched e.l.f. (eye, lips and face) back in 2004 with just 13 products priced at $1. Their mission was to offer women inexpensive, quality makeup that would enhance their inner beauty.

Since then the budget-friendly company has expanded their impressive lineup of cosmetics and tools and gained a huge following among makeup artists, YouTube vloggers and curious shoppers.

Luckily for us, the e.l.f. Studio flagship store is located right in our office's neighborhood. So we've spent countless lunch breaks perusing the black-and-white lacquered counter tops for a fresh set of false eyelashes or new tube of lip gloss.

Here are 10 of the best beauty buys we've discovered at the e.l.f. store.

e.l.f. Studio Lash Collection
It doesn't get any better than a natural-looking false eyelash kit that comes complete with two pairs of falsies, lash adhesive AND tweezers. $3, Eyeslipsface.com
e.l.f. Studio Glossy Gloss
This vitamin E-infused lip gloss delivers high shine without making your mouth feel super sticky. We love to layer it on top of lipstick. $3, Eyeslipsface.com
e.l.f. Mineral Mineral Glow
Swirl, tap and brush on this lightweight mineral powder for a sun-kissed glow. No additional tanning required! $8, Eyeslipsface.com
e.l.f. Studio Cream Eyeliner
Get the same smooth and smudge-free application as pricier cream eyeliners with this wallet-friendly option. $3, Eyeslipsface.com
e.l.f. Essential 3-Piece Nail Polish Set
Three mini bottles of nail polish in vivid colors for three bucks? That's practically giving it away. $3, Eyeslipsface.com
e.l.f. Tinted Moisturizer SPF 20
One of the BEST tinted moisturizers out there right now. It offers just enough coverage, contains sunscreen and it doesn't make our face break out. $3, Eyeslipsface.com
e.l.f. Studio Blush Palette
These four brilliant shades of blush blend well to work on all skin tones. $6, Eyeslipsface.com
e.l.f. Studio Makeup Remover Cleansing Cloths
Don't let the price tag fool you. These makeup remover wipes get the job done. $3, Eyeslipsface.com
e.l.f. Essential Total Face Brush
This brush is super soft and super easy to maneuver whether you're putting on a full face of makeup or just doing a light touch-up. $1, Eyelipsfacebrush.com
e.l.f. Studio Baked Eyeshadow Palette
Worn wet or dry, these highly-pigmented eyeshadows are stunning! $10, Eyeslipsface.com

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