Christian Grey may lure millions of moviegoers into theaters on Valentine's Day, but not everyone's a fan of the fictional billionaire and the story he's helping to tell.
Several advocacy groups across North America have thrown their weight behind #50DollarsNot50Shades -- a grassroots effort dissuading consumers from buying tickets for the film, "50 Shades of Grey," and encouraging them to donate to a domestic violence shelter or agency instead, according to the campaign's Facebook page.
Among the campaign's sponsors are the National Center on Sexual Exploitation, London Abused Women's Center and Stop Porn Culture. Jen from London Abused Women’s Center and Jill from Stop Porn Culture -- who were identified by their first names only -- told The Washington Times they were "thrilled with the amazing response" to the campaign, which had garnered support from about 1,200 followers on social media in six days.
"People are really upset about this movie and its potential for glamorizing stalking and abusive behavior," Jen and Jill said in an email to the outlet. "So they’re happy to have the chance to do something positive to help offset the damage."
The film, based off of a trilogy of novels by author E.L. James, follows a young woman, Anastasia Steele, as she's seduced in the sexual world of a dominating businessman, Grey. Their physical relationship -- which includes sexual bondage and sadomasochism (BDSM) -- may be depicted as consensual, but Hollywood is normalizing a violent dynamic to moviegoers, activists claim.
"The money you would have spent on movie tickets and a babysitter or movie tickets, popcorn and drinks will go towards serving victims of abusive relationships like the one glamorized in the '50 Shades' series," the campaign's Facebook page reads. "Hollywood doesn't need your money; abused women do."
(Story continues below.)
I support freedom of expression/personal choice but #50DollarsNot50Shades is powerful and important.
— Magdalena Kerkmans (@Magdaleesi) February 5, 2015
Consenting to being treating badly doesn't equal freedom. It is evidence of the depth of damage sexism causes. #50DollarsNot50Shades
— Jenene Cook (@JeneneCook) February 5, 2015
— Haleigh ForReal (@H4YL33T) February 5, 2015
Instead of rewarding Hollywood for glamorizing sexual violence, donate to a domestic abuse shelter on Valentine's Day. #50dollarsnot50shades
— Mark LaBelle (@mrklbll) February 4, 2015
don't support a book/movie tht normalizes & romanticizes abusive relationships. there is nothing romantic about them. #50DollarsNot50Shades
— sarah (@woodworks_) February 3, 2015
Concern over domestic violence in the U.S. has made waves recently, as the NFL, for the first time ever, aired a PSA addressing the issue during the Super Bowl last Sunday. Advocates have claimed the league mishandled ramifications for players who were involved in assault cases last year.
According to the Centers for Disease Control and Prevention (CDC), more than 38 million women in the U.S. have experienced physical intimate partner abuse in their lifetimes. Since 2003, about 18,000 women have been killed by men in domestic violence disputes.
According to the Violence Policy Center, American women are far more likely than men to be victims of domestic violence.
"One thing we've learned from running the #50DollarsNot50Shades campaign is simply how many hundreds upon hundreds of domestic violence agencies there really are worldwide," the campaign said in a Facebook post. "In the U.S., there seems to be one in every single county. Does that tell you anything about the scope of the problem?"