TECH

This Is Your Brain On Twitter

02/06/2015 03:46 pm ET | Updated Feb 06, 2015
Bethany Clarke via Getty Images

To demonstrate the power of tweets, Twitter’s ad researchers turned to neuroscience. Here’s what happened.

Twitter’s senior director of market research, Jeffrey Graham is always looking for ways to show the effectiveness of ad campaigns on Twitter — surveys, home visits, data models.

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