Creator Of Amazing Fashion Week GIFs Reminds Attendees They're Supposed To Be Having Fun

02/18/2015 08:30 am ET | Updated Feb 18, 2015

With all the hustle and bustle surrounding New York Fashion Week, sometimes it's easy to forget that the festivities are actually supposed to be fun.

Thankfully, someone usually comes along and reminds even the most powerful industry players that not everything needs to be so serious. John McLaughlin, motion designer (and the ballsiest photographer at Fashion Week,) is that person this season.

McLaughlin has taken his animation and photography talents and used them to create the silliest, most stylish GIFs of all time. Featuring a number of celebrities, editors and models, he managed to convince them to "hold" what he calls a "fuzzy dude."

Fuzzy Dude hanging out with Whoopi Goldberg and granddaughter, Jerzey Dean, in the front row before the KTZ show at milk studios​ for made FW.

How exactly did he come up with the idea? And most importantly, how on earth did he get Anna Wintour to participate? HuffPost Style chatted with him to find out.

Like most great things on the Internet, these cute little guys came about almost by accident. "I was messing around in my downtime and experimenting with the dynamic hair texture," he explained. "It started to look like a character so I threw eyes on it and it just looked funny. I made it move, posted a GIF on Tumblr and it randomly got tagged and shared."

themanrepeller founder Leandra Medine giving Fuzzy Dude the “what are you doing in the front row” look at Wes Gordon’s show for made FW.

It was a year later when McLaughlin was approached by the fashion evangelist at Tumblr to partner up for New York Fashion Week. "I was kind of thinking, 'what am I going to do? I'm an animator, and there are already all these talented fashion photographers,'" he said. After attending and covering a first show, the idea for having people "hold" the fuzzy guy was born.

This season, he's teamed up with Milk Studios to cover its broad range of shows, many of which attract major celebrities. Of course, there is no photo opportunity more coveted than of Anna Wintour, who McLaughlin admits he didn't even recognize at first. "Last season, I honestly didn't know who she was. I walked right up to her and she looked really confused. After doing a bit of research, I saw her this season and knew I had to get her portrait again. I showed her what I do on my phone and she agreed to do one."

Zosia Mamet from girlshbo with Fuzzy Dude in the front row at Jill Stuart’s show this morning. 

As for McLaughlin's continued participation in Fashion Week, things are definitely moving in the right direction. "I'm getting there... I'm learning more each time. This is definitely a big step up, I mean, I knew who Anna Wintour was this season." [laughs]

Fuzzy Dude loves vogue editor-in-chief Anna Wintour! Great seeing you at milk studios​ for Wes Gordon’s show this morning :)

To see more GIF's, head to McLaughlin's Instagram and Tumblr.

This interview has been edited and condensed for clarity.

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