Whole Foods Finally Got Cheaper And It's Working

Whole Foods Finally Got Cheaper And It's Working
FILE - In this Monday, July 29, 2013, file photo, produce is places on Whole Foods paper bag in Andover, Mass. Whole Foods Market Inc. reports quarterly financial results after the market closes on Wednesday, Nov. 6, 2013. (AP Photo/Elise Amendola, File)
FILE - In this Monday, July 29, 2013, file photo, produce is places on Whole Foods paper bag in Andover, Mass. Whole Foods Market Inc. reports quarterly financial results after the market closes on Wednesday, Nov. 6, 2013. (AP Photo/Elise Amendola, File)

Whole Foods Market is finally coming to terms with its image problem. The notion that its food is too expensive has kept a certain segment of grocery shoppers at bay, limiting the company’s growth.

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