TEEN

How YouTubers Became A New Breed Of Celebrity That Hollywood Stars Can't Touch

03/04/2015 03:00 pm ET | Updated Mar 04, 2015

From releasing books to interviewing President Barack Obama, it’s safe to say YouTube stars are more than just Internet personalities. For teens, they’re today’s role models.

According to a study by Defy Media, 62 percent of Americans ages 13 to 24 consume digital content because it “makes them feel good about themselves.” Only 40 percent reported the same for television.

Being relatable plays a vital role in the popularity of online stars. In a video from Defy Media that compares celebrities and YouTubers, one teen described an actor as simply "a body with a script.” Another teen said YouTubers are more interesting because they “show everyone who they are.”

This engagement helps YouTubers connect with and motivate viewers, especially teens.

When asked if they thought they could be YouTube stars, 56 percent of 13-year-old participants believed they could. Not far behind, 55 percent of participants ages 14 to 17 and 51 percent ages 18 to 24 thought they could do the same.

How many believed they could become television or movie stars? The numbers decreased to an average of 40 percent.

By being relatable and establishing relationships with viewers, YouTubers are creating a new kind of celebrity. And the rest of Hollywood is falling behind.

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  • 1 Estée Lalonde AKA Essie Button
    Essie Button
    Estée is a Canadian blogger and YouTuber living in London. She studies psychology and social work and blogs/vlogs in her spare time. Estée is predominately a beauty blogger however she also discusses lifestyle on her YouTube channel essiebuttonvlogs.
  • 2 Marcus Butler
    Marcus posts videos on his channel every Saturday. With 1.82 million followers on Twitter, Marcus is a BIG name in the vlogging world. He's collaborated with Cadbury, Topman and Office.
  • 3 Caspar Lee
    South African vlogger and actor Caspar Lee has over 3 million subscribers and over 160 million video views on his main YouTube channel, Caspar.
  • 4 Anna May Fox
    Anna is an 18-year-old writer, blogger and musician from the UK. As well as making YouTube videos, she writes about a variety of topics - fictional and otherwise - on her blog called Anna vs Life. She released her first book, 'Life With The Lens Cap Off', in 2013.
  • 5 Cherry Wallis
    24-year old Birmingham-based Cherry Wallis is a graduate from Birmingham City University. Her YouTube channel currently has 130,000 subscribers and nearly 7,000,000 views. Her most popular video is Coke and Milk, with over one million views.
  • 6 Alfie Deyes
    Alfie Deyes, Zoella's other half, runs the YouTube channels PointlessBlog, PointlessBlogTv and AlfieGames. In 2014 he released The Pointless Book and is due to release two more books in 2015. Alfie has a following of over one million on Twitter and over two million on Instagram. It's no wonder that he was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013.
  • 7 Shirley B. Eniang
    23-year-old London-based maths student Shirley is one of the most popular beauty and style vloggers. Her channel has 190,000 subscribers and 11.1m views, and usually features tutorials.
  • 8 Lex Croucher
    Hilarious and truly talented vlogger Lex Croucher uploads "dumb internet videos" every Tuesday and Friday. Her two YouTube channels, TyrannasaurusLex and lexcanroar reach tens of thousands of people.
  • 9 Sprinkle of Glitter AKA Louise Pentland
    Eccentric 25-year-old vlogger Louise is a graduate of Liverpool John Moores University and is now married with a baby girl. Louise vlogs about cosmetics, sparkly gems and interior design. She's also bessie mates with Zoella.
  • 10 Gracie Francesca
    Gracie Francesca, a 24-year-old fashion and beauty blogger from London, provides more than just tutorials. Under the vlog name The Ugly Face of Beauty she discusses body confidence issues...as well as how to apply foundation.
  • 11 Tyler Oakley
    25-year-old Tyler is an American YouTube personality and advocate for LGBT youth and gay rights. On his YouTube channel he vlogs about hard-hitting topics including queer politics, but also discusses pop culture and makes his fair share of silly videos too.
  • 12 Amber Kirk-Ford
    16-year-old Amber claims her aims in life are to be on the London Eye during NYE fireworks, to make 'lotsa' people happy and to eat a donut without licking her lips. She explores her love for reading through her YouTube channel, The Mile Long Bookshelf, her blog.
  • 13 Joe Sugg
    23-year-old Joe is Zoella's younger brother and Caspar Lee's flatmate - what an incestuous world the vlogging community is! Joe has over three million subscribers and over 144 million video views on his YouTube channel. His videos are mainly of challenges, pranks, and impressions.
  • 14 Jackson and Finn Harries
    Attractive twins Jack and Finn Harries vlog and blog about 'the world around them'. They launched JacksGap, an online blog and video project, on Youtube in 2012 as a way of recording their gap year.
  • 15 Dan Howell
    Dan Howell is a professional vlogger and radio personality. He is best known for his YouTube channel danisnotonfire, known as The Internet Support Group For People That Hate People, which has reached four million subscribers.
  • 16 Charlie McDonnell
    Charles Joseph "Charlie" McDonnell is an English vlogger, musician and filmmaker from Bath. In 2011, his YouTube channel became the first in the UK to reach one million subscribers, and in May 2013, his channel reached two million subscribers.
  • 17 Tanya Burr
    25-year-old Tanya Burr is an English fashion, beauty and lifestyle vlogger. She is best known for her make-up and fashion channel, Tanyasvlogsandhauls on YouTube. In 2014, she released her own cosmetics line under the brand Tanya Burr Cosmetics. She also writes a regular column for Grazia magazine.
  • 18 Weylie Hoang
    Weylie describes herself as "the sister you never had.....or the sister you never wanted". Predominately a beauty blogger, her YouTube channel I Like Weylie has over one million subscribers and nearly 100 million views. Her video How To Put On A Tampon has had over seven million views.
  • 19 Laci Green
    25-year-old Laci Green is a sex education activist from San Francisco Bay. She is the creator and host of the largest sex education show on the internet, Sex+. Sex+ consists of a YouTube video series, social media blogging, university lectures, and community activism. The project currently reaches over five million people each month in over 100 countries.
  • 20 Bethany Mota
    19-year-old Californian Bethany rose to fame for her haul videos, in which she shows her fashion purchases via the internet. Her Macbarbie07 vlog has nearly eight million subscribers.
  • 21 Niomi Smart
    Stunning Brighton-based Niomi vlogs and blogs about fashion, style, restaurant, recipes, lifestyle and travel. She has a million subscribers on her YouTube channel.
  • 22 Dianna Cowan AKA Physics Girl
    Dianna, who turned 25 this year, has been praised for getting young girls excited by physics. The Hawaiian MIT grad vlogs about science; she posts videos of her experiments, asks questions like "Why is the Earth flat?" and interviews famous scientists.
  • 23 Jamie Pine
    19-year-old Jamie Pine is an English YouTube personality, filmmaker, gamer and actor. In November 2011 Jamie made a 30 minute video of his coming out story which has received over 130,000 views to date.
  • 24 Carrie Fletcher
    When Carrie's not playing Éponine in the Les Misérables production at the Queen's Theatre in London, she's recording vlogs for her 500,000 subscribers on her YouTube channel titled ItsWayPastMyBedTime. Carrie's big brother Tom is a lead vocalist and guitarist in the band McFly.
  • 25 Cara Van Brocklin
    US-based 24-year-old Cara blogs and vlogs about her life, family and fashion. Married with a two-year-old baby (and now expecting again), Cara represented Utah as an ambassador in H&M’s '50 States of Fashion' campaign.
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