#TheDress Might Break The Internet Again.. For A Good Cause

03/06/2015 12:53 pm ET | Updated Mar 17, 2015

Now everyone can get behind #TeamWhiteAndGold.

Roman Originals -- the clothing line that designed a black and blue dress that caused an Internet uproar over its color -- has created a white and gold version to be auctioned off on eBay for charity.

People StyleWatch reported that proceeds from the sale will benefit Comic Relief, an anti-poverty nonprofit based in the U.K.

The dress had garnered 540 British pounds (about $810) as of Friday morning. Buyers can bid on the dress through March 15.

We’re hoping for it to raise as much as possible. It would be great if it goes into the 100,000 [British pounds] mark,” Adrian Addison, Roman Originals' head of e-commerce, told People, noting the dress will be tailored to fit whatever size the winning bidder chooses.

roman originals dress

An image of the dress -- originally uploaded to social media by a 21-year-old singer named Caitlin McNeill -- sparked widespread debate over its color scheme, with #TeamBlueAndBlack and #TeamWhiteAndGold forming on Twitter. The difference in perception can be explained by science.

Comic Relief raises money toward poverty alleviation initiatives in the U.K. and the developing world, such as the reconstruction of rundown healthcare facilities in eastern Uganda.

Updated on March 17, 2015; 5:25 p.m. EST: The white and gold dress, which was designed by Roman Originals for a charity auction, was sold to Czech businessman Tomas Petru for $2,000 on Sunday, The New York Daily News reported.

To learn more about Comic Relief or to get involved, visit its website.

To take action on poverty, check out the Global Citizen's widget below.

Related on HuffPost:

The Dress
Suggest a correction