Even though Kate Upton shot to fame on social media -- after clips of her dancing to "The Dougie" and "The Cat Daddy" went viral -- the 22-year-old says she's starting to turn away from the platforms that put her on the map.
“I feel like social media at this point is kind of bullshit," the Sports Illustrated model told Net-a-Porter's latest edition of The Edit.
"At the beginning it was amazing and a lot of fun. It was like, ‘Cool, I can talk to my fans!' And now I think that we’re losing the art of it. When I first joined Twitter it was just me, but [when] you’ve got contracts, it’s so planned. Now it’s about who has the best marketing, not who has a really good personality," she explained.
Upton certainly has a point: her own Twitter feed is cluttered with promotional posts, most recently pushing her collaboration with makeup artist Bobbi Brown or her charitable work with animal adoption agencies. Even her recent #AskKate Q&A with fans was powered by Express, with whom she has a modeling contract. That's a stark difference from the model's very first (and very candid) Tweet, nearly five years ago:
I am trying to figure out how to make the background a picture of my boobs
— Kate Upton (@KateUpton) October 21, 2010
For the full interview with Kate Upton, head here.