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A Kwik-E-Mart Truck Gave 'Simpsons' Fans Brain Freeze Over 3,400 Times At SXSW

03/19/2015 01:05 pm ET | Updated Mar 19, 2015
Anna Webber/Getty Images

"Wooooah, that's good Squishee."

Fans of "The Simpsons" who found themselves in Austin, Texas this week had more than just Lone Star beer to quench their thirst. The world's first mobile Kwik-E-Mart popped up at the annual South By Southwest festival to serve up over 3,400 Squishees to Internet geeks, music fans and overstimulated locals in a custom food truck. They claim to have given out the frozen sugar water at a rate of "2.6 Squishees per minute."

Similar to the "Simpsons" ride and attractions at Universal Studios, the truck provided an "IRL" experience for fans of the show. The flavors available were "So Very Cherry" or "Give 'Em The Razz" and they were decent enough, although the truck refused to offer an all-syrup version that would send fans on a magical bender, a la Bart:

See photos from the Kwik-E-Truck's HQ below, including the debut of an intricately detailed Kwik-E-Mart LEGO set that will set you back $200 (if you must have it) when it comes out in May.

  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 15: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 15, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 15: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 15, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 14: Guests attend Kwik-E-Mart At SXSW 2015 on March 14, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 15: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 15, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 14: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 14, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 15: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 15, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 14: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 14, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 14: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 14, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 14: General view of atmosphere as seen during Kwik-E-Mart At SXSW 2015 on March 14, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)
  • Anna Webber via Getty Images
    AUSTIN, TX - MARCH 14: Guests attend Kwik-E-Mart At SXSW 2015 on March 14, 2015 in Austin, Texas. (Photo by Anna Webber/Getty Images for Fox Consumer Products)

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