03/23/2015 04:18 pm ET | Updated Mar 23, 2015

Regis Philbin And Hoda Kotb Awkwardly Kiss For A Cause

As the Twizzler Challenge to benefit autism research catches on, it will no doubt produce some awkward moments.

Like this one between Regis Philbin and Hoda Kotb on Monday's "Today" show.

To do the Twizzler Challenge, two people chew a Twizzler licorice to the middle and kiss, à la the spaghetti slurping scene in "Lady and the Tramp." In the clip above, Philbin and Kotb oblige, with Regis getting a little more enthusiastic after their mouths meet. If you want to skip the chitchat, go to the 4:00 mark.

Hey, it's for a good cause, right?

Kathie Lee Gifford and Matt Lauer already smooched in the challenge, which began on Comedy Central, and Kathie Lee issued the challenge to Regis and Hoda.

One good, awkward turn deserves another.

H/T Uproxx


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