Who Is Soo Joo Park, The New Face Of L'Oreal Paris?

03/27/2015 11:53 am ET | Updated Mar 27, 2015

L'Oreal Paris announced this week that rising model Soo Joo Park will become a global ambassador for the brand, becoming the first Asian-American to do so.

After the brand announced the news on her birthday Wednesday, the 29-year-old Wilhelmina model took to her Twitter account to share her new gig:

Park, who is known for her platinum hair, is already the face of Redken and is counted as one of's Top 50 models. She recently walked for Chanel and Moschino during Paris Fashion Week and appeared in two Vogue editorials.

Welcome to the team @soojmooj! Our fabulous #NewGirl #WorthIt

A photo posted by lorealparisuk (@lorealparisuk) on

Disco rave snow bunny ⛄️🐇 @moschino #lcm @itsjeremyscott styled by la @carlynecerfdedudzeele xx

A photo posted by Soo Joo (@soojmooj) on

It's too early to announce the frontrunners for 2015's Model of the Year, but it looks like Park is off to a record start.

Check out more photos of Park below:

soo joo park

soo joo park

soo joo park

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