Japanese Shipping Company Advertises With ... Giant Pettable Cat Head??

What Is This Giant Pettable Cat Head Advertising?

A Japanese shipping company is doing some strange things to convince consumers it's the cat's meow.

On Tuesday, Kuroneko Yamato -- or Black Cat Yamato -- installed a a giant billboard that is nothing but a humongous cat’s face at Tokyo's Shibuya Station, according to Kotaku.com

The giant black cat face features plush, pettable fur, a nose with actual nostril holes big enough to fit a human han, and giant eyes that stare right through you, WTFark reports.

Although the billboard is attracting lots of selfies, it will be a while before w know if it increases business.

Kuroneko Yamato is no stranger to bizarre branding techniques.

Last July, Kuroneko Yamato started making employees wear pawprint gloves as a way to advertise that any parcels delivered by the company would be handled as delicately as a mother cat handles its own child, RocketNews24.com reports.

giant pettable cat

Before You Go

Cat In A Shark Costume Chases A Duck While Riding A Roomba
Boots And Cats
YouTube
This was a crowd favorite from last year, according to Braden."It's very creative, and I often hear people leaving the venue commenting that it's already stuck in their heads," he says.
Fat Cat In Pot
YouTube
Braden says this is a great example of a cat video. "Sure, it's basically just a fat cat trying to fit into a clay pot, but it's got great pacing, it's got dramatic suspense," he says. "We only want the best."
Little Cat Challenges Big Dog
YouTube
The Classic David and Goliath story. "Sometimes simpler is better. Who wouldn't want to see a tiny kitten standing its ground agains a huge dog?" Braden asked rhetorically.
Henry 2, Paw de Deux
YouTube
Henri is Braden's muse and his videos have been so successful, he is now able to work on cat clips full-time.
Teddy The Asshole Cat
YouTube
"What better way to capture what it's like to live with a mischievous cat?" Braden says. "The act itself gets a laugh, but the real beauty is the casual yawn afterwards."
Window Cat Attack
YouTube
Some cat videos thrive on the element of surprise. "You see a cat at a window and there's no way to know where the video is going to go," Braden says. "This one always gets a big reaction."
Cat Removes Glasses
YouTube
This a classic cat tactic, according to Braden. "It sees what it wants (head rubs) sees an impediment (glasses), and realizes the easiest way to get what it wants is to remove the glasses," he says. "It's very simple, really."
Oskar the Blind Kitten Versus Hair Dryer
YouTube
Oskar is a blind kitty from Seattle that Braden has met a few times."Very cool cat, and this video is a great example of his curiosity and playfulness," he says.
Lil Bub
YouTube
No respecting cat video festival can get away without a Lil Bub clip. This one showcases her vocal abilities

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