Diddy Releases Steamy Commercial For New Sean John Fragrance, '3AM'

05/05/2015 01:06 pm ET | Updated May 08, 2015

Sean Combs is gearing for the May 6 release of his latest Sean John fragrance, “3AM,” and in true “Diddy” fashion, the music mogul has outdone himself with his latest business marketing efforts.

To promote the fragrance, Diddy has unleashed a steamy commercial to raise awareness around the unisex scent. The NSFW clip -- which stars Combs and his girlfriend, Cassie Ventura -- features the pair passionately interacting with one another, leading up to the final scene where the pair appear partially nude while simulating sex.

Despite the clip’s erotic theme, Combs admitted during an interview with that the couple’s interaction has more to do with “love” than sex.

“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” he said. “That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”

Check out Diddy’s new “3AM” Sean John commercial in the clip above.

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