Fredrika Menezes loves the beach. But she has cerebral palsy and uses a wheelchair, which makes reaching the waves a challenging task.
"It's difficult to go to the beach now," she said in the video above. "I can only dream about it."
That's why The Red Ramp Project -- launched by H&R Johnson in India, a ceramic tile and home decor products company -- is advocating for Indian officials to make the country a more hospitable place for people like Menezes.
In the video above, the campaign surprises Menezes and others who need wheelchairs or crutches to get around by creating a walkway that goes directly to the water.
"If just one ramp on one beach for one day can make a difference," the video explains. "Imagine what an access-friendly India could feel like."
According to the campaign, just 5 percent of India is accessible to people with physical disabilities. The project aims to focus on often-inaccessible spots like office buildings, beaches, railway stations and malls -- "every place the rest of us take for granted" -- that should be more accommodating.
In a country where nearly 27 million people were counted in India's 2011 census as living with some form of disability, the project is garnering support through a petition calling for change.
"This is hopefully the nudge required to set off a movement that will benefit a significant part of our society," the project states on its website. "If we even get a few people to think, 'This place must be tough to access for a physically challenged person,' the change has begun."
To support The Red Ramp Project, visit the campaign's website here.
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