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Company Designs Dolls With Hearing Aids, Birthmarks So All Kids Can Have A #ToyLikeMe

05/19/2015 10:47 am ET | Updated May 19, 2015

A toy company is taking a step in the right direction.

After parents of children with disabilities called for more diversity in kids' toys through social media campaign, Toy Like Me, MakieLab, a 3-D-printing toy company based in London, announced last week that it will help make that a reality.

dolls
From left to right: doll with walking aid, doll with hearing aid, doll with birthmark.

Inspired by pictures on the Toy Like Me Facebook page of "hand-modified toys" with canes, wheelchairs and other additions parents made to reflect their kids' disabilities, the company has begun designing inclusive accessories, like hearing aids and walking aids, to go with their 3-D-printed, customizable "Makies" dolls

The first wave of products has been produced and is ready to hit the online store, a press release indicated.

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Doll with hearing aid.

The company is also testing made-to-order facial birthmark accessories, and is working on a toy wheelchair, a k-frame walker and a longer cane, according to Buzzfeed.

The dolls themselves cost around $115.

dolls
Doll with hearing aid.

MakieLab Chief Technology Officer Matthew Wiggins said that the company's unique doll-making process, which is done through 3-D printing and without mass production, allows Makies to be create more inclusive toys.

"It’s fantastic that our supercharged design and manufacturing process means we can respond to a need that’s not met by traditional toy companies," he said in a statement.

Other toymakers have also been making an effort to create products that reflect real people. Last year, artist and researcher Nickolay Lamm released the "Lammily" dolls-- a line of dolls that are realistically proportioned. The toys have measurements that represent the average 19-year-old American girl and come with a set of stickers to add marks to the dolls, including acne and stretch marks.

"It can show that you don't have to be perfect," one girl said in reaction to the dolls, in a video about the product.

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