Cue the screeching violins.
Pamela Anderson has stripped down once again to protest the horrors of the meat and dairy industries. The 47-year-old actress and longtime PETA advocate posed nude in a "Psycho"-inspired ad that also targets the ongoing drought in California, now in its fourth year.
"Rivers are siphoned off, not just for the animals but also for crops grown to feed animals on factory farms," Anderson said in a statement released with the ad.
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California Gov. Jerry Brown has taken drastic measures to address the ongoing crisis, which has killed more than 12 million trees and left half a million acres of farmland unusable. Cities across the state have been ordered to slash water usage by up to 36 percent, and homeowners are being fined for wasting water.
But amid all of the mandatory cuts, farmers -- and by extension, the meat and dairy industry -- have been spared. Agriculture consumes upwards of 80 percent of the state's water supply, according to SF Gate, and much of that water is used to grow pasture and alfalfa raised almost exclusively for farm animals.
PETA urged the governor to ban all meat and dairy consumption at state institutions earlier this year to help address the crisis and has long advocated for a vegan diet to help counter the drought.
Some experts disagree that a diet free of meat and dairy would actually help, but consumers shouldn't disregard the water footprint of their food.
"I think at the end of the day ... eating less water-intense food products certainly is important to lower demand," Newsha Ajami, the director of urban water policy with Stanford University's Water in the West initiative, told The Huffington Post in April.