International taxi app Hailo recently got creative in its support of same-sex marriage in Ireland, and the result is positively cheeky.
In the video, an Irish cab driver shares his "heterophobic" views with unsuspecting customers, presumably in an effort to expose the hypocrisy behind taxi drivers and other public service officials who have rejected same-sex couples and openly LGBT patrons.
"We don't normally take heteros in the car," he quips at one moment. Later, he adds, "You always said Cain and Abel -- it wasn't Jane and Abel, you know?"
The clip was released as part of Hailo's "Drive for Equality" campaign, in which the company offers free rides to customers to their local polling stations for Ireland's same-sex marriage referendum on May 22. If the referendum passes, Ireland will become the world's first nation to adopt marriage equality legislation through a popular vote.