A Republican entrepreneur is putting a whopping $175 million behind a campaign whose message will have some party stalwarts seeing red: The GOP needs to deal with climate change.
North Carolina businessman Jay Faison will launch a social media and online advertising blitz, backed by state and national digital advocacy efforts and a series of strategic grants, as part of a $165 million campaign run through the ClearPath Foundation. The aim is to get the Republican Party to shift its skeptical view of climate change and green energy, topics that usually fall to the bottom of its list of priorities when they don’t generate outright opposition among conservative voters.
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