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How Much Of A Difference Can A Candidate's Campaign Logo Really Make?

06/29/2015 01:27 pm ET | Updated Jun 29, 2015

The impact of Barack Obama's iconic "Hope" poster in 2008 can't be measured, but it was certainly felt. It was the quickest and simplest way for an average American to understand the significance of his campaign. The importance of a powerful campaign logo is on the minds of pundits again as 2016 candidates brand their campaigns with their own imagery. But how much do they matter? In the video above, HuffPost Live's Alyona Minkovski talks with a panel of political analysts to break down the 2016 logos and what impact they'll have.

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